Cool idea that grew into a sweet franchise

SINGAPORE- There is only one real way to make gelato and that is the old fashioned way, which is what entrepreneur Phillipp Hardegger has set out to do.

He has history on his side: His great grandfather was a gelato maker in Florence in the 1960s but the art of making the Italian treat was not carried on in the family after the store closed and his family moved to Switzerland.

But Swiss-born Mr Hardegger, 43, had a dream to revive the family tradition and started Gelateria Italia, which now has 11 outlets across the island, seven of which are franchised.

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