: Bee Cheng Hiang
Country of Origin
: It was 1933 when an enterprising migrant developed an idea to peddle his mobile cart along the street of Chinatown to sell his unique and tasty homemade barbecued meat. Business was especially brisk during festive seasons for this high quality delicacy. Mr Teo Swee Ee introduced this traditional cuisine as ‘Bakkwa’. This marked the birth of Bee Cheng Hiang legacy.With over 80 years of commitment under our belt, our value remains unchanged. We believe in delivering the finest to our customers and their loved ones and for them to experience enjoyable moments in life through the sharing of our products.
The Bee Cheng Hiang business-format franchise incorporates the Bee Cheng Hiang trademark and products. Our main product range includes Bak Kwa (barbecued meat), meat floss, Chinese sausages, mooncakes and snacks (cuttlefish). Franchisees have ready access to our proven business system, which includes policies and procedures, management practices, tools and techniques and sound business advice. Backed by our strong support system that consists of thorough training and on-going assistance, you can look forward to running your franchise business with utmost confidence and ease. Bee Cheng Hiang has successfully established itself as the undisputed market leader in the Bak Kwa trade of Singapore. Our success is attributable to the following factors:
• Consistent and reliable product quality and pricing;
• Hygienic and attractive packaging;
• Ability to source for good locations
• Modern, convenient and pleasant retail ambience; aggressive advertising and promotions programme.