Franchise Excellence Masterclass

OVERVIEW

 

As a franchisor, you want to secure franchisees for new markets and at the same time ensure existing franchisees remain committed to build and grow your brand. But with the business landscape changing so quickly, you may still be grappling with what these changes means for your own corporate business, let alone consider the implications they may have on your franchise network. Join us for the inaugural launch of the Franchise Excellence Masterclass, where you will be equipped with today’s essential business strategies and techniques to strengthen your franchise system for sustainable growth.

 

 

WHO SHOULD ATTEND

 

Top management personnel who are responsible to drive business growth through franchising.

 

 

PROGRAMME LENGTH & SCHEDULE

(programme may be subjected to changes)

 

2 days classroom + online Intellectual Property self-study modules

 

 

ONLINE SELF-STUDY MODULES (approx. 02 hours)

 

Participants to complete IP Academy’s online self-study modules on franchise-relevant Intellectual Property

 

DAY 1

 

Morning Session

 

Navigating your Brand; Mega Trends Shaping the Future by Michael Yap, Director, Brand Strategy, FT Consulting Pte Ltd

 

How can franchisors take advantage of some mega trends that are changing the world and position their brands for greater growth?  What are some tools and structures that big brands use to manage themselves on a regional level?  It’s time to take on new perspectives and practices to ensure your franchise brand stays on top.

 

 

Innovation Fundamentals by Winston Chan, Chief Operating Officer, FT Consulting Pte Ltd

 

Innovation is the key for a company’s continuing success, but what exactly drives innovation in Asia? What innovation concepts and tools are available to help franchisors innovate within the franchise system and to continue to create and sustain value for the franchise network?

 

 

Afternoon Session

 

Omni Channel Franchising by John Ong, CEO & Principal Consultant, FT Consulting Pte Ltd

 

Offline and online channels are increasingly being integrated to offer a seamless, unified customer experience. What are the implications of an omni-channel business model on franchisors desiring to expand overseas through franchising and how should franchisors navigate through this changing landscape to engage customers in a holistic manner?

 

 

DAY 2

 

Morning Session

 

IP in the Online Sphere by Nicholas Lauw, Partner, Rajah & Tann LLP

 

Today’s hyperconnected digital world provides boundless opportunities for businesses to share ideas, connect and engage actively with their target consumers.  With rapid progress in innovation and technology, savvy enterprises must be cognisant of the risks of marketing and doing business online. This module aims to give participants an overview of the practical Intellectual Property (IP) considerations that businesses may face in the online space. Some of these IP considerations include the use of Third Party and User-Generated Content, the control of Social Media accounts, understanding Websites’ Terms of Use, online IP infringement (Cybersquatting & Deep-linking) etc.

 

 

Afternoon Session

 

International Franchising by James Mok, Director, International Marketing, FT Consulting Pte Ltd

 

According to IE Singapore Internationalisation Survey 2016, Southeast Asia and China remain top markets that Singapore companies are keen to establish a presence in. What is the economic landscape for countries such as China, Vietnam, Indonesia and Myanmar and what are the considerations franchisors need to be mindful of even as they plan their expansion into these countries? 

 

 

Franchise Relationship Management by James Mok, Director, International Marketing, FT Consulting Pte Ltd

 

A franchisee’ success is the franchisor’s success as well. Having unhappy franchisees can cause the franchisor’s brand and network to suffer. What are some underlying causes for franchise relationships to fail and what can franchisors do to better manage the franchise relationships and increase franchisee satisfaction?

 

 

TRAINERS’ PROFILE

 

JOHN ONG, Senior PMC, CFE

CEO & Principal Consultant, FT Consulting Pte Ltd

 

John is the CEO and Principal Consultant of FT Consulting and has a wealth of experience consulting for leading players in various industries, including retail, F&B, education, healthcare and logistics, among others.  His career traces back to SPRING Singapore and Ernst & Young Consultants.  His practical work experience included running a marketing & distribution business in China, as well as managing an F&B chain with footprints across 6 countries.

 

John is one of the pioneer franchise consultants in the region, and is a certified Senior Practising Management Consultant recognized by SPRING Singapore.  On the branding front, he was formerly a member of the Singapore Prestige Brand Award (SPBA) Organising Committee, and had also spoken on the subject of branding in many public forums.  In May and July 2016, he was invited by the Osaka Chamber of Commerce & Industry, as well as Sumitomo Mitsui Banking Corporation respectively, to speak on the subject of branding to audiences in Japan.  He had also trained representatives of the Intellectual Property Office of Singapore (IPOS) on the fundamentals of branding.

 

 

WINSTON CHAN, PMC-IPM, CFE, MSc. In Innovation

Chief Operating Officer, FT Consulting Pte Ltd

 

Winston has been actively involved in Franchising, Technology Transfer, Strategic Planning, Branding, Innovation and Intellectual Property (IP) Management projects for the past 15 years. He was one of the first consultants certified under Singapore’s Practicing Management Consultants (PMC) scheme as well as its IP Management specialist track – PMC-IPM. He holds a Certified Franchise Executive (CFE) designation conferred by the Washington-based International Franchise Association (IFA) and is a member of the Licensing Executive Society (LES). He was also the first Singaporean to have completed the KIPO-WIPO-KAIST-KIPA Advanced International Certificate Course in Intellectual Property Rights in Seoul, Korea.

 

More recently, Winston graduated as the top student in Singapore Management University’s Master of Science in Innovation course with an unprecedented GPA score of 4.0/4.0.

 

 

MICHAEL YAP, SCMC

Director, Brand Strategy, FT Consulting Pte Ltd

 

Michael has practised marketing in various industry sectors like the consumer electronics, FMCG, household appliances and construction supplies. He has worked for SMEs and also leading corporations like Asia-Pacific Breweries, SPH, Electrolux Household Appliances Group in marketing and senior management positions.  His career has given him regional markets experience.  Adept in change environments, Michael has been involved in brand directional changes for Tiger Beer, the re-branding of Anchor Beer, customer focus changes in SPH and product development and implementation for the Electrolux brand.   His last assignment before joining FT Consulting in 2013 was in the Lamitak brand of laminates, first as Head of Marketing and Business Development and later served as the General Manager of its International Division.   Michael is currently on the board of directors of an established food company in the capacity of an independent director. 

 

 

JAMES MOK, SCMC

Director, International Marketing, FT Consulting Pte Ltd

Executive Director, Crossbridge Global Pte Ltd

 

James has more than 30 years of work and business experience. He has worked with top corporations in Singapore namely Singapore Airlines, United Overseas Bank, and Shangri-La Hotels and Resorts in senior management and marketing positions. James was the Executive Director of two chains of local food & beverage local and successful establishments with a combined annual turnover of S$20million.  He has also managed a chain of 12 optical stores in Singapore.

 

From 2000 to 2002, James was based in Hong Kong to spearhead the regional wholesale and licensing business for a Hong Kong listed group with a combined turnover of S$200million.  The other companies that he owned and managed include travel, interior design, fitness and health as well as manufacturing concerns in his last 15 years of running various businesses.

 

In FT Consulting and Crossbridge Global, James is instrumental in assisting companies in their internationalization journey. In the last three years, James has assisted many clients in their internationalization effort and some of these are Wee Nam Kee, Founder Bak Kut Teh, MDS, Home-fix, Mindchamps, LEAP Schoolhouse, Zuellig Pharma, and Kamutea.

 

 

NICHOLAS LAUW

PARTNER, RAJAH & TANN LLP

 

Nicholas specialises in intellectual property (IP) and information technology (IT) matters. He has carried out several successful IP enforcement programs, involving both self-financing IP enforcement work and private prosecution proceedings against infringers. Both he and some of his anti-ambush marketing work for organisations such as the Union of European Football Associations (UEFA) and companies such as Daiso Industries have been cited in the Asia Pacific Legal 500.

 

He has also acted for clients in several contentious IT disputes. While his clients in such matters vary from governments, to small-medium size enterprises, a lot of the problems that they face are similar, and he has developed a good sense of the kinds of issues regularly faced by IT companies and their customers when implementing large scale IT solutions.

 

He has also acted for clients in various contentious IP disputes. These range from contractual disputes relating to the licensing of software copyright, or the transfer of intellectual property pursuant to a joint venture, to the more typical trade mark, copyright, patent and design infringement, and passing off. He has significant experience in both arbitration (under the ICC Rules and the SIAC Rules) and Singapore court proceedings, and has worked with both Senior Counsel and Queens Counsel on various matters.

 

Apart from contentious work, Nicholas also handles non-contentious IP matters and is assisting in the management of the IP portfolios of several major companies, both in Singapore and elsewhere.

 

 

PROGRAMME FEES

 

S$1,500 per participant

 

 

DATES & TIME

 

6 & 7 September 2017 (Wed & Thurs), 9AM - 5PM

 

 

VENUE

 

IP Academy (51, Bras Basah Road, #01-01 Manulife Centre, Singapore 189554)

 

Registration is now open! Click here to register!