FLA SINGAPORE

EVENTS

FLA AWARD 2012

FLA AWARD

GUIDELINES & APPLICATION

Evaluation Criteria

Strategy

As franchisor, much of your growth in the next decade will come from expansion of your franchise network. Without the ability to delegate, think strategically, and use more sophisticated management tools, expansion can be a nightmare instead of an opportunity. Do you have what it takes to take the franchise to the next level?

Describe your franchise business profile and concept, franchisee signup process, and future plans.

System

While many of your franchisees may be successful at operating at stable growth, how many possess the skills to handle rapid growth in expanding markets? How effective is your system in supporting such growth? Opening additional units make sense only if you have the ability to effectively manage multiple unit operations.

Describe the management and operations support given to your franchisees, including communications channels and assistance in various key areas (except for branding and marketing areas which will be covered in the next section).

Marketing

Franchisor should always gather sufficient information to understand the target markets. Information such as market size and share, demographics, demand projected sales and competition, is critical. Such information is often used to develop appropriate tactics to penetrate new markets in terms of marketing & sales techniques, brand positioning, pricing strategy and distribution channels.

Describe your marketing and promotion strategies, and how you work together with your franchisees to achieve them.

Franchise Relations

One critical element in building a successful franchise is to establish a strong franchisor and franchisee relation. How can you motivate your franchisees? What are the signs that things are not going well? How training and other support should be provided to assure a win/win relationship with your franchisee.

Describe how you maintain healthy relations with your franchisee.

Financial

(Franchisee of the Year category)
As a franchise, you value add in various ways to your franchisor’s operations. Your implementation of the franchise system, communication with your franchisor and how you plan your business are not governed by the franchisor are all important factors contributing to the success of your business.

Describe your achievements as a franchisee for the period starting 1 Jan 2009 to 31 Dec 2009.

(Other categories)
When your business expands or when the going gets tough; it is important that you as a franchisor have enough in the business to cover any problems as well as motivation to keep the business moving.

Describe your overall financial achievements as a franchisor for the period starting 1 Jan 2009 to 31 Dec 2009.

Documents to Submit

Participation Fees

Category	FLA Member	Non-Member
Franchisor of the Year**	S$1,250	S$1,500
Promising Franchisor of the Year**	S$1,000	S$1,250
Franchisee of the Year	S$750	S$1,000
International Franchisor of the Year	US$2,000 (overseas entries)
Franchise Star Achiever	US$4,800 onwards according to category tier

Note:Non-Member fee includes an entitlement to be FLA member until 31 December 2011 (50% off original fee)
All cheque must be made payable to “FLA (Singapore)”

An award package of S$ 8,800 is applicable to shortlisted finalists from the above categories**, which includes:

- FLA newsletter acknowledgements (local & overseas readership of about 8,000)
- FLAsia Singapore pavilion handbook (3000 copies for distribution at FLAsia)
- Listing of the company website and coverage on all award finalists on FLA website
- FLA Award Gala dinner finalist booklet & dinner invitation card
- FLA Congrats Ads in newspapers and magazines.
- Award logo for finalists use on their corporate stationary, publicity materials to boost their industry status
- Engaging a PR consulting firm to assist with media coverage
- 1 press conference
- Acknowledgement of all top finalists with a trophy at the FLA Award Gala dinner
- 1 table for 10 (ten) at the FLA Award Gala dinner, etc.

All documents & payments should be directed to:

Ms Jase Loh
Franchising & Licensing Association (Singapore)
32 Maxwell Road
#02-14 Maxwell Chambers
Singapore 069115
Tel: +65 6333 0292 begin_of_the_skype_highlighting
Fax: +65 6333 0962

Closing Date: 3 June 2011, Friday
(Note: International Franchisor category submissions by 1 August 2011, Monday)

Online Application Form

FLA Award Participation Form

Application for Award Category *	International Franchisor of the Year (For Overseas Entries Only) Franchisor of the Year Promising Franchisor Franchisee of the Year Franchise Star Achiever

Name of Organization*

Name of Franchise Brand*

Business Address *

Tel*

Fax

URL*

Email*

Company or Business Registration Number*

Year of Incorporation*

Country of Incorporation*

Name of Company CEO*

Company's Representative*

Designation*

Email Address*

Alternative Representative

Designation

Email Address

Number of Employees*

Type of Industry*

Website*
Total no. of outlets/centres in Singapore
Total no. of outlets/centres overseas
Total no. of outlets/centres operated by Franchisees
**The above outlets must be reporting back to Singapore office

I would like to attend a briefing session on the submission requirements

Declaration

I understand that the information given in this form will remain confidential to the Award Panel and the Organisers, and is used for the purpose of the Award only.

I declare that the facts stated in this application and the accompanying information are true and correct.

I agree: to abide by the decision of the judges; and to provide my audited statements, Franchise Agreement, Operations Manual and other relevant information, where available, should my company qualify as one of the finalist.