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Franchising and Licensing Association (Singapore)(FLA), started as Singapore's national franchise body. It was one of the founding members of the World Franchise Council. FLA, formerly known as Singapore International Franchise Association (SIFA), was established in 1993 with the mission to nurture and develop Singapore's franchise industry. Heeding the Singapore Government's call to move towards a knowledge- based economy; coupled with the increasing synergy between Franchising, Branding and Technology Licensing , the Association has taken the initiative of enlarging the membership representation and scope of the Association to include companies engaged in Branding and Technology Licensing. Promoting Singapore as a franchise hub and coupled with members' common objective of business growth and expansion through franchising and licensing formats, the Association seeks to continually promote the platforms of Entrepreneurship and Internationalism in the industry. PROFESSIONALISM Promoting the use of franchising, licensing and branding as a growth strategy for Singapore enterprises, FLA works with its members to upgrade professionalism and self-regulate, thus enhancing and protecting the image of franchising, branding and licensing. This is achieved through education programmes as well as platforms for exchanging ideas & exploring areas for co-operation. FLA through its partnership with government agencies and national franchise and licensing bodies in other countries also assist members in their international marketing programs.
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